EXCLUSIVE INTERVIEW: Down To Earth CEO on Netflix TV Series lawsuit

In an Unique Interview with The todaysviralmedia, Down To Earth CEO Jonathan Patarkatsi spoke on his firm’s humble beginnings, pushed with a mission and a objective from the onset, and his subsequent trademark lawsuit with Netflix’s TV Sequence Down To Earth, starring Zac Efron.

Based in 2017, Down To Earth is a well being targeted, wellness way of life model that features an ice tea line, fruit and nut snacks, attire merchandise, in addition to a free wellness podcast that’s obtainable on Itunes, Spotify, Amazon Music and on their web site.

“We began very organically and with restricted assets, however we instantly filed for emblems, the names we knew we might be utilizing in commerce, the everyday authorized protocol in each the US and lots of different international locations,” said CEO Jonathan Patarkatsi.

“This was carried out initially for our beverage, meals and attire line after which, once we determined to launch our podcast in 2020, we utilized for the entire needed emblems.”

“The mission of our model and our podcast is to make well being and wellness as simply accessible to as many as attainable.”

As soon as once more Right down to Earth efficiently registered their emblems in April 2020, when simply on the finish of July 2020, Netflix dropped a trailer for a brand new TV collection additionally named “Down To Earth” starring Zac Efron, specializing in related subjects to Patarkatsi’s firm.

“This led to quite a lot of confusion, quite a lot of clients reached out to us not realizing whether or not or not we have been affiliated with the present, or if that they had infringed on our trademark or vice versa,” said Patarkatsi.

His firm tried to clear up the confusion, sending Zac Efron, his staff and everybody at Netflix a stop and desist letter, notifying them of the trademark infringement.

In response to Patarkatsi the letter was rejected, and his firm obtained a “very belittling response”, leaving them no selection however to file a lawsuit.

“An organization like Netflix has an enormous authorized staff, so whenever you see firms with the assets to do issues as they’re alleged to be carried out and so they select to not, in my view, this can be very disrespectful to the authorized system and the world at giant,” said the Down To Earth CEO.

“When firms and public figures who’ve the assets and the means to observe authorized protocol select to not, this signifies a “guidelines for thee and never for me perspective”, and finally ends up hurting hard-working entrepreneurs and small enterprise homeowners who do issues the correct method and make the mandatory investments to observe authorized protocol,” he continued.

“In the meantime these large firms and public figures assume that they’ll are available and take over a reputation with none authorized rights to it.”

As well as Netflix’s TV Sequence “Down To Earth” did a collaboration with Nature Valley, an American firm famend for its nut bars, which in accordance with Jonathan Patarkatsi constitutes a second infringement on his firm’s trademark, which holds a Class 29 trademark together with pure snack bars, dried fruits, and different culinary objects.

Patarkatsi says that these infringements have been extremely damaging for his firm, as they’ve led to quite a lot of confusion amongst customers.

He claims that:  “Zac Efron and Netflix have taken up the entire search engine marketing on the Down To Earth identify on Google, Instagram, Tik Tok, and different search engines like google and yahoo and social media platforms, in addition to tarnishing their model id to potential traders as they’ve ventured into elevating their first outdoors capital increase to develop their firm.”

“A model’s mental property and branding is without doubt one of the most useful parts of a model, and by diluting our identify and our model id, this has carried out an incredible quantity of injury that might take tens of tens of millions of {dollars} in advertising and marketing {dollars} to attempt to treatment, with out a assure that the total harm may even be absolutely remedied,” said Patarkatsi.

“No matter how lengthy it takes and what number of challenges come up, we’re going to see this by to the tip, and we hope that by doing this, smaller firms which may even be bullied by firms or public figures might be impressed to stay to what they consider in and defend their firms,” concluded Patarkatsi.

To study extra about Down To Earth and their mission to supply any and everybody entry to wholesome merchandise and to take heed to their extensive number of 68 utterly free well being and way of life podcasts please entry their web site by clicking right here.

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