Lego HQ, Denmark. Credit score: Shutterstock, olrat
Danish toymaker Lego has formally opened its new $1 billion (€930 million) manufacturing plant in Vietnam, in a bid to spice up the corporate’s presence in Asia’s fast-growing markets.
As Information Central stories, the manufacturing unit is situated within the southern province of Binh Duong and marks Lego’s second manufacturing facility in Asia. It can serve prospects throughout the area however ‘is not going to export to the US, as Vietnam faces steep 46 per cent tariffs on its items imposed by Washington.’
Expert labourers in Vietnam for Lego
Lego’s CEO Niels Christiansen advised AFP, “It’s vital for us to be close to nations the place we’ve robust revenues and plenty of Lego followers.” He added that Vietnam provided “extremely expert labour,” making it a gorgeous base for manufacturing.
Based on The Investor, the power sits on a 44-hectare website within the VSIP III Industrial Park, developed by Singapore’s Sembcorp and Vietnam’s Becamex.
The manufacturing unit has been constructed with sustainability in thoughts. The Investor confirms that the ‘state-of-the-art manufacturing unit will help the toymaker’s ambition to realize a 37 per cent reduce in absolute international carbon emissions by 2032, together with the set up of 12,400 rooftop photo voltaic cells totalling 7.34 MWp.’
Lego started building of the location in November 2022, and it’ll initially ‘make use of 4,000 individuals’ and have the ‘capability of 30,000 tons of merchandise per 12 months.’
Information Central notes that the brand new website ‘will serve shoppers throughout the area,’ with Lego units being distributed to ‘Australia, Japan, South Korea, India and Vietnam itself.’
On the official launch occasion, Deputy Prime Minister Mai Van Chinh said, “The Lego manufacturing unit in Vietnam is not going to solely be a number one regional manufacturing centre, but in addition a supply of creativity and schooling.”
View all information from Denmark.