Over the following few days, Euronews Journey will likely be on the bottom at ITB Berlin speaking to main journey specialists.
Discussions that form the way forward for journey are underway because the world’s largest journey commerce present kicks off in Berlin at the moment.
Exhibitors from world wide collect at ITB Berlin the place the newest tendencies and improvements may even be shared.
This 12 months’s occasion focuses on the adjustments going down in journey because the business and tendencies in digitalisation and sustainability that vacationers proceed to embrace.
Berlin performs a significant position in the way forward for journey
Going down from 4 to six March 2025 on the Berlin Exhibition Grounds, ITB Berlin is each the main and largest journey honest for the worldwide journey and tourism business.
Tourism specialists and prime journey manufacturers will likely be coming collectively on the big conference to showcase the newest developments in journey tourism, enterprise journey, luxurious journey, medical tourism and, more and more extra related, journey know-how.
Final 12 months, ITB Berlin welcomed 24,000 guests and an analogous quantity is predicted this 12 months. Over 400 business leaders and specialists are anticipated to talk with 200 diverse classes going down. The present will likely be a base for journey business professionals to community collectively, keep on prime of market tendencies, and be taught from each other, significantly by means of deliberate keynotes and panels.
The principle theme this 12 months is ‘the ability of transition lives right here’, because the business turns into ever extra intertwined with evolving traveller preferences (such because the rise in subscription-based journey companies), digitalisation, and a necessity for extra aware and sustainable tourism. Overtourism has turn into a significant subject lately, significantly in European hotspots.
Rising applied sciences are already remodeling world journey experiences, from the pattern of hyper-personalisation to data-driven selections and predictive analytics.
How AI options and automation instruments will revolutionise and combine into travellers’ journeys – whether or not by means of customized itineraries to extra environment friendly journey reserving programs – is predicted to be a scorching subject.
Tourism boards and main journey manufacturers are additionally specializing in creating and executing sustainable advertising methods. These may even be below scrutiny as rising environmental laws, and extra eco-conscious travellers drive demand for sustainable lodging, off-the-beaten locations, and cultural experiences. Variety and inclusion (DEI) tendencies may even be addressed to make sure the journey business can fight bias and supply inclusive experiences.
ITB’s Berlin Transition Lab, will share 20 ‘compact insights’ on the very best of the present in simply 90 minutes.
Euronews Journey will likely be listening to the newest information and insider suggestions from a wealth of already widespread and rising journey locations, together with Kazakhstan, the Philippines, Britain, Azerbaijan, Indonesia, Japan, Saudi Arabia, Dubai, Thailand, Oman, and Albania.
ITB Berlin is commonly the place the place the largest journey information tales are revealed, so watch this area.