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Car sales in Europe: Which brands are rising and falling?

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Europe’s automotive trade is below pressure, squeezed by Trump tariffs, fierce competitors from China and the expensive calls for of assembly home guidelines for electrical automobile adoption.

The sector, which accounts for greater than 7% of EU GDP and employs greater than 13 million individuals, faces mounting stress to remain aggressive whereas absorbing the monetary weight of the transition to cleaner mobility.

The EU’s subsequent steps in response to those challenges will likely be essential in shaping the way forward for the automotive sector, a key trade for the area.

EU automotive gross sales by the numbers

Based on newly launched information from the European Vehicle Producers’ Affiliation (ACEA), EU new automotive registrations within the first seven months of 2025 fell 0.7% in contrast with the identical interval final yr.

EU automotive gross sales rose 7.4% in July 2025, with Volkswagen and Renault posting sturdy beneficial properties, whereas Stellantis slipped. Tesla, in the meantime, noticed gross sales plunge by 40.2%.

Within the first seven months of 2025, multiple million battery-electric autos had been registered throughout the EU.

Plug-in hybrids posted their strongest progress since January 2023, whereas battery-electric vehicles recorded the most important enhance since August final yr, in keeping with ACEA information.

Three of the EU’s 4 largest markets, which collectively account for greater than 60% of battery-electric registrations, posted beneficial properties within the first seven months of 2025, led by Germany (+38.4%), Belgium (+17.6%) and the Netherlands (+6.5%).

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Registrations of battery-electric, hybrid, and plug-in hybrid vehicles rose by 39.1%, 56.9% and 14.3%, respectively, collectively making up 59.8% of the bloc’s whole registrations, in contrast with 51.1% in July 2024.

Tesla’s automotive gross sales in Europe fell 40.2% year-on-year, reducing its market share to 0.7% from 1.3%.

In the meantime, China’s BYD greater than tripled its gross sales, reaching 1.2% of the market and overtaking Tesla for the primary time within the area.

German manufacturers are among the many automakers most uncovered to protectionist commerce insurance policies, feeling the squeeze as increased tariffs already drive up prices throughout the availability chain.

Volkswagen specifically faces the duty of reducing manufacturing unit overcapacity and restructuring prices to maintain tempo with Chinese language challengers like BYD.

“We welcome competitors as a result of it drives innovation,” a Volkswagen spokesperson advised Euronews.

“It is usually obvious that Chinese language opponents in Europe should additionally adapt to the particular necessities of the market and can’t undertake applied sciences from China on a 1:1 foundation,” the spokesperson mentioned.

New tariff insurance policies have thrown European carmakers into uncertainty, leaving them unable to foretell future prices, provide chain stability, or market reactions.

The Volkswagen Group welcomed the latest joint declaration by the EU Fee and the US authorities.

German carmakers suffered billions in losses after President Trump imposed 27.5% tariffs on European automakers in April. Though these duties have since been lowered to fifteen%, the lowered fee has not but taken impact.

The group needs the US administration to disperse the clouds surrounding the trade:

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“As a way to assure the potential tariffs of 15% for automotive imports from the EU to the USA with retroactive impact from August 1, the US administration ought to now provoke the required administrative processes after the EU Fee has fulfilled the required necessities for retroactive utility. That is the one strategy to keep away from increased burdens for firms,” the spokesperson mentioned.

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