The European Producers Membership (EPC) has launched a marketing campaign calling for higher recognition and inclusion of unbiased producers at movie festivals and by academies.
The influential EPC states that unbiased producers play an “indispensable function” within the creation, financing, and supply of movies introduced at worldwide festivals, however that a lot of its members don’t obtain the suitable recognition. The EPC represents 200 main unbiased movie and TV producers from throughout Europe.
As a part of the marketing campaign, the EPC has outlined a sequence of suggestions to reinforce the visibility, hospitality and recognition of producers at movie festivals worldwide.
This contains mentioning lead producers in official pageant supplies, alongside administrators, writers and principal forged members.
It additionally desires festivals to increase official invites to key producers, relatively than counting on intermediaries akin to distributors, and to supply help for lodging and journey for formally chosen movies.
Impartial producers must also obtain stronger recognition in ceremonies and be invited on stage with the crew to recognise their contribution, says the EPC. When introducing movies, festivals must also guarantee producers’ names are talked about.
The organisation additionally calls on festivals to ask skilled producers to serve on juries, recognising them as “inventive professionals and decision-makers with a deep understanding of cinema.”
It argues “in an business marked by the rising focus of finance and decision-making energy, championing the function of the unique, or lead, producer is about safeguarding our ecosystem variety, fuelling its innovation, and making certain its cultural relevance for the longer term”.
The EPC has began approaching festivals and academies with its suggestions, together with Cannes, Venice, Berlin, Toronto and the European Movie Academy, asking what recognition they already present to producers, what extra may be finished and what obstacles stay. It can then monitor progress.
“Movie festivals and academies are important platforms for European movies,” mentioned Julie-Jeanne Regnault, managing director of EPC. “Over the previous years, the EPC has gathered suggestions from its members on find out how to higher spotlight the important function of producers. This has led to a set of suggestions geared toward making certain higher visibility in communications, invites, and correct acknowledgment.
“With this toolbox, we provide a compass for participating with festivals, figuring out finest practices, and driving significant enhancements in order that unbiased producers are actually recognised because the inventive leaders they’re. From our perspective, that is essential to advertise the range, innovation, and cultural richness that outline cinema.”