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How to sum up 2024? The Oxford University Press word of the year is ‘brain rot’

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LONDON — Many people have felt it, and now it’s official: “mind rot” is the Oxford dictionaries’ phrase of the 12 months.

Oxford College Press stated Monday that the evocative phrase “gained new prominence in 2024,” with its frequency of use rising 230% from the 12 months earlier than.

Oxford defines mind rot as “the supposed deterioration of an individual’s psychological or mental state, particularly seen as the results of overconsumption of fabric (now significantly on-line content material) thought-about to be trivial or unchallenging.”

The phrase of the 12 months is meant to be “a phrase or expression that displays a defining theme from the previous 12 months.”

“Mind rot” was chosen by a mixture of public vote and language evaluation by Oxford lexicographers. It beat 5 different finalists: demure, slop, dynamic pricing, romantasy and lore.

Whereas it might appear a contemporary phenomenon, the primary recorded use of “mind rot” was by Henry David Thoreau in his 1854 ode to the pure world, “Walden.”

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