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Netflix and France’s TF1 join forces as traditional TV struggles

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Streaming big Netflix and main French broadcaster TF1 have signed a deal to merge a few of their providers at a time when demand for conventional TV is slowing.

Beginning in Summer season 2026, all Netflix members in France will have the ability to watch TF1 channels and on-demand content material from TF1+ straight on Netflix.

That features dramas like Broceliande and soaps reminiscent of Demain nous appartient, in addition to main dwell sports activities matches. These will quickly be obtainable alongside Netflix’s personal French-language choices and its worldwide collection and movies.

“This can be a first-of-its-kind partnership that performs to our strengths of giving audiences one of the best leisure alongside one of the best discovery expertise,” mentioned Greg Peters, co-CEO of Netflix, in a press launch.

Rodolphe Belmer, CEO of TF1 Group, added: “I’m delighted about this new partnership with Netflix, with whom we now have already established robust relationships via formidable co-productions in current months.”

TF1 and Netflix have already labored collectively on initiatives reminiscent of L’Agence and Tout le bleu du ciel.

Belmer continued: “As viewing habits shift towards on-demand consumption and viewers fragmentation will increase, this unprecedented alliance will allow our premium content material to succeed in unparalleled audiences and unlock new attain for advertisers inside an ecosystem that completely enhances our TF1+ platform.” 

It’s not but clear whether or not Netflix paid an preliminary payment for the content material, and the companies didn’t disclose how they may handle subscription and promoting revenues.

TF1 is a free-to-air channel in France, which means it depends on promoting revenue, even for its streaming providers.

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The TV community at the moment reaches 58 million month-to-month viewers via its broadcast channels and serves 35 million customers on its TF1+ streaming service.

By way of Studio TF1, the corporate additionally manages over 50 manufacturing corporations and labels throughout France and worldwide markets.

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