Nutella’s all-new peanut flavour combines cocoa and roasted peanuts in a diffusion set to launch within the US for the primary time in spring 2026.
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Right here’s one thing I by no means thought I’d write: Nutella is altering. Sure, that iconic, can’t-live-without-it chocolate hazelnut unfold has lastly determined to combine issues up after greater than sixty years of sticking to the unique recipe. And Individuals, this one’s for you.
So, what’s the massive information? Nutella is rolling out a peanut flavour. No, not peanut butter (don’t panic, purists!), however precise Nutella—with a little bit of peanut magic stirred in. The makers promise you’ll nonetheless get that traditional hazelnut-chocolate style, solely now with an additional, roasty notice that may simply make your afternoon snack a bit of extra fascinating.
Nutella Peanut unfold: A brand new twist on traditional flavour
Let’s clear this up—Nutella isn’t going after the peanut butter crown. The oldsters at Ferrero, Nutella’s father or mother firm, made it clear: this isn’t a swap, it’s a remix. Seth Gonzalez, the advertising and marketing man within the know, stated it finest: “We didn’t need it to be one other peanut butter.” As an alternative, consider it as your favorite deal with—only a bit extra playful, and, as they put it, “extra afternoon snacking than lunch.” So, possibly not on your PB&J, however excellent for toast, pancakes, or let’s be sincere, a straight-from-the-jar spoonful.
And for many who love an area contact, the peanutty model is being made proper within the US, on the Franklin Park manufacturing facility close to Chicago. Ferrero’s dropping $75 million into the place and including a bunch of jobs too, so it’s a bit of fine information all spherical.
Nutella peanut US launch date and the place to purchase
Should you’re already itching to strive it, right here’s the catch: you’ll have to attend till spring 2026. (Sure, it hurts to jot down that, too.) Nonetheless, possibly that offers us all time to dream up probably the most ridiculous Nutella Peanut recipes—ice cream toppings, banana sandwiches, or, let’s be sincere, simply grabbing a spoon.
And that’s not all Ferrero has up its sleeve. Whereas we’re ready for Nutella Peanut, the corporate can be launching Ferrero Rocher chocolate squares this autumn. Think about the traditional golden sweets, however in little squares and new flavours like Caramel Hazelnut or White Hazelnut. It’s a superb 12 months for candy tooths.
Will Nutella launch extra new flavours within the US?
Should you love this new peanut twist, don’t be shy about saying so, as a result of Ferrero is hinting there is perhaps extra the place that got here from. They’re ready to see how this primary new flavour goes down earlier than getting much more artistic.
Within the meantime, begin counting the times till spring 2026. Till then, hold having fun with the unique—and possibly clear a spot within the pantry for Nutella Peanut, as a result of one thing tells us it’s going to be in style.
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