This yr’s occasion would be the largest to this point with over 80 new exhibitors.
One of many world’s most influential journey and tourism markets has kicked off in London immediately.
The World Journey Market sees lots of of trade leaders, tourism boards, hoteliers, transport corporations and members of the general public collect from throughout the globe.
This yr’s occasion would be the largest to this point, with an anticipated seven per cent development and over 80 new exhibitors at ExCeL London, reflecting the thriving worldwide tourism sector.
Listed here are the important thing themes and matters of this yr’s summit because the journey trade continues to develop post-pandemic and turns into more and more aware of its impression on the surroundings.
Regenerative tourism and journey as a power for good
New to WTM this yr is a highlight on regenerative tourism. The subject would be the focus of discussions on the Sustainability Summit on 6 November.
Overseen by the present’s sustainability advisor Tina O’Dwyer, a number one skilled in sustainable tourism and driving impactful campaigns, the three-hour summit will give attention to utilizing journey as a power for good.
Discussions will delve into how journey may be harnessed to assist resilient communities, flourishing economies and thriving ecosystems.
“The entire programme invitations each exhibitors and the media to boldly rethink how we strategy sustainability, re-imagine its goal and foster prosperity for all,” says WTM’s Exhibition Director Juliette Losardo.
Variety, fairness and accessibility
WTM is increasing its protection on range, fairness, accessibility, inclusion and intersectionality (DEAI) this yr.
A devoted DEAI Summit is happening from 1:15pm to five:00pm, with devoted networking drinks from 5:00-6:00pm, on 5 November within the Purple Theatre.
The theme is ‘from dedication to motion’, and the periods will focus on steps that journey and tourism stakeholders can take to ship on guarantees to create a totally inclusive trade for journey companies, their groups and their prospects.
Attendees will hear from a variety of necessary audio system on matters together with implementing mentorship and allyship programmes, intercultural sensitivity in advertising and communications, making nature-based and cultural customer experiences accessible to all and connecting travellers with Indigenous communities respectfully and equitably.
All through the occasion, there can be gender-neutral bathrooms, the choice so as to add pronouns to official occasion badges and multi-faith rooms for prayer.
How Greece is investing in sustainable tourism
Locations from all over the world have stands on the convention to advertise their international locations or areas.
Greek Nationwide Tourism Organisation (GNTO), a premier associate of the present, will show how it’s balancing the advantages of tourism with the wants of native economies and communities whereas safeguarding the pure and cultural surroundings.
The nation has launched insurance policies to diversify choices, mitigate seasonality, improve training and foster cooperation with native communities.
Instruments have been developed for complete and systematic knowledge assortment and data stream in tourism.
‘Frictionless’ journey and AI expertise
This yr’s Know-how Monitor periods will give attention to how sellers and suppliers of journey can handle the continued complications travellers face once they search, store, ebook and pay for his or her journey.
It will embrace discussions in regards to the significance of the shopper’s digital expertise and the long run intersection between AI and loyalty schemes.
“We’ve determined to sort out head-on considered one of my trade bug-bears: regardless of all this tech, why do sellers and suppliers make it so troublesome for the traveller to search out what they need, to purchase our merchandise and to expertise what we provide,” says WTM’s expertise advisor Timothy O’Neil-Dunne.
“I can be addressing the ‘apocalyptic inefficiency’, as I see it, throughout the trade and discover the tech we have to sort out this.”